![What is Affiliate Marketing and How Does it Work? [1.1]](https://i.ytimg.com/vi/mTLMEuDwab8/hqdefault.jpg)
Hey, it’s Sam Oh and welcome you to our
affiliate marketing course for beginners. This course is made up of 16 lessons
and will walk you through the process, tactics, and strategies to create your
own revenue-generating affiliate site. There’s no fluff, no bs, and no sales
pitches for a premium course. So let’s get started with the first lesson, where
we’ll talk about what affiliate marketing is and how it works. So affiliate marketing is when you
promote another company's products. And when someone makes a purchase
because of your referral, you're compensated with a commission. Now, in order for the affiliate company to attribute
sales to the right person, the merchant usually uses a unique link that looks something like
this, which is called an affiliate link. When a visitor clicks that link from your
blog, website, or wherever, a cookie is stored on their device. And an affiliate cookie does two main things. First, it helps the merchant attribute
the sale back to the right person. And second, cookies usually hold an expiration
date, meaning people don't need to immediately purchase the product after clicking your link.
Let's run through an example,
so everything is crystal-clear. Let's say a visitor comes to your post
about gardening hoses and clicks on some of your affiliate links. This leads them to a product on Amazon. But wait… they have to go and pick
up their kids from soccer practice. So they do that, have dinner, and then go
back to Amazon.com in their web browser. They find the product again and then purchase
it along with a game console controller. Because they clicked on your affiliate link,
a cookie was stored on their device. And because Amazon has a 24-hour cookie
duration, you would still get compensated a percentage for both the garden hose
and the console controller, even though you weren't promoting it. Now that we've covered the basics of what
affiliate marketing is and how it works, let's talk about what you'll need to get started
with affiliate marketing which is coming up in the next lesson..