How To Use Affiliate Marketing In Your Business | The Journey
– It's passive income, you can
do it while you're sleeping, so every time I'm getting my beauty sleep, I'm getting paid all the money. – I like that. Welcome to The Journey, I'm Nealey. – And I'm Morgan. – And we're your GoDaddy guides for today, and in this episode we're talking about how to use affiliate
marketing for your business. All right Morgan, why don't you tell us what is affiliate marketing? – So affiliate marketing,
it's super simple basically you're a reseller
for somebody else's product or service, so
anytime that you post a link about this product or you write a review or just have a link on your website, and one of your readers clicks
and purchases that product, you get a small commission
for every purchase. It's easy, it's awesome and
basically you get to sit back and enjoy all the money coming in. – Right, it's like passive income, right? – Yeah, it's passive income, you can do it while you're sleeping,
so every time I'm getting my beauty sleep I'm
getting paid all the money.
– I like that, I like it. – I don't have to have my
own products or services. I don't have to deal with
customer support, any of that. I just post about the
products and services that I love and I use and then my readers get to reap the benefits 'cause
they're coming to my website they're reading about my reviews, or whatever I'm posting
about and if they like what I'm talking about
and they end up purchasing, then I get a small kickback, it's great.
– I'm all about it right,
especially sleeping and getting paid, like
what better is that? – Goals – Goals, #goals. All right, so we know what
affiliate marketing is, but how do we get started,
like what's those first steps? – So the easiest way to get started is to tap into your own community. So if you already have
a community of people who follow you whether on your website, on your YouTube channel, on
your Instagram, wherever it is, is go to them and start sharing
the products and services that you love and using
those affiliate links. The next step is to take it to your fans. 'Cause you'll have
members of your community but the next level are
those fans, who basically your word is gold to
them, and anything you do they will buy, right?
– Right. – 'Cause they just trust
you, they love you, and so going to your
community, going to your fans, but also tapping into the traffic that you're getting from
your website already.
Those people may not be
part of your community, or your fans, they just might
be finding you through google but they're coming to you through google because you're ranking high,
and they're finding articles and reviews and anything
about that product or service that you're talking about, so
start with that audience first and you're gonna have a
lot of affiliated income. – All right, so I really
love the community aspect. Can you tell us a little bit more about what you've seen others use as, to really tap into that community
with affiliate marketing? – Yeah, there's an example that I love. I'm a part of this Facebook group, it has over 100,000 members
and it's a private group so you have to request to
be a part of this group. But it's just for clothing
and shopping deals. And so anytime that the
admins find a great deal or you can ask like, "Hey
I'm looking for Birkenstocks, "is there a deal on this,"
they will go, they will find the best deal out there
and they'll share the link and then you'll see everyone
like, "Thank you so much, "I love it, it's Christmas."
– Right – But, you know people are
excited to buy using that link.
We all know it's affiliate
link, but we're excited because we're getting a deal
and the admins are happy to provide us the link
because they're getting, – Right, they're getting paid.
– All the money, yeah. – Sorry, I love that and
especially you go back to it, getting paid while you
sleep, and now those users can probably go on google
and search for deals by themselves, but that's the
power of affiliate marketing, is you're giving it to
them and you're basically doing a service and because of that, they're going to buy your link.
– I'm so appreciative that they can just go find the deal for me,
my time is worth way more than searching for
every single little deal that's their job and that's
why they have their affiliates for these companies and so
they can just do that for me and I can click the
link and I can give them a little kickback, I'm happy to do that. – All right, so tell me a little bit about how we should go
about choosing who to, like what affiliate we should use? – Well, first off you
should find affiliates for products and services that you love. You shouldn't sign up for
every affiliate program, just so you can get credit for
all of these different things because that's inauthentic and that's not what your audience is coming to you for. Most likely they're coming
to you for your niche, your specific category, the
things that you focus on.
So I would find those affiliate programs and sign up for those, and
if this is your first time, just start small maybe start with one. You can do the Amazon
affiliate, you can do Target, there's so many out
there and go from there. – Right and what a lot of people
use is the Amazon affiliate especially with the shopping, right? Like you go on on, find the product, get the link and get that kickback. – [Morgan] Yeah. – All right so I signed up
for affiliate marketing, I'm ready to go, but I wanna
get paid while I sleep. How do we go about doing that? – Yeah, so every program is different. Some programs you'll
get paid every 30 days, if you have sales, some
it's different windows. Others, what's really cool,
is if someone clicks your link they have different windows
with a tracking cookie on when a customer can purchase,
so some you have 48 hours, and anything a customer
purchases using that link you get credit for, some it's 30 days. So everyone is different, but
you just got to look into it and know that it's normal
to to have a longer window, especially for customers
to return products.
You're not gonna get credit for something that gets returned. So just look in to it and
know that it's probably on a monthly or bi-monthly cadence. – And that's super cool right, like not all of us are
ready to buy it right now, we wanna just kinda check
it out, but if we go back, it's still your affiliate link. – Yup, yup.
– That's awesome, love it.
So I've got my affiliate marketing set up, I know how I'm gonna get paid
and they've given me links and code and all this
nonsense to me, right, what do I do with it? – First place is to start on your website. So you can put banner
links on your side bar, if you're doing a review post, you can put it at the bottom of the post. I have an animation
news and reviews website and so occasionally we'll
get product to review for the new Disney movies that
came out, the new Blu-rays, and so I make sure on my post that I mention the
Blu-ray at the beginning, that hey we're reviewing
the Cinderella Blu-ray, and I'll include a link to
the affiliate right there just so they know, hey
I want this right now.
– Right.
– I don't want to read your review I just want
to click and buy it. Right, and then I will do my full review and at the bottom I'll have purchase, and it'll have different affiliate links. For my readers, I actually
include quite a few, I include one for Amazon,
I include one for Target, I actually include one for Best Buy because Best Buy does these crazy bundles and people like that. And so I just give my
audience options so they can, after reading my review and
deciding, yeah I want this, they can buy it where they want. – Right, and you can also
use it on social media. What's super popular is
people have their review on YouTube or whatever it is, and then in the description
it'll have some more info and then their affiliate
link's right there. – Yeah, so I go, for my website what I'll do is I'll go look at all the new releases
coming out for the year and I'll just auto schedule
on the release date saying, "Hey, this is out on Blu-ray
now," and it includes the link.
So, there's a lot of ways
that you can do this. Wherever your subscribers
are, your followers are, your fans, your readers,
get in front of them. And don't, I mean, you got
to really read your audience. You don't want to do it
to much, where it's like are you just a nonstop affiliate site? – I was about to ask you that,
like how much is too much? 'Cause I've been to sites
and it's literally like every other line is an ad
and it's just crazy to me. – Yeah and that's up for
you and what you want your site to be, if that's
what your site's all about and people keep coming
and they love it, great, but it's up to you, how you
want to balance your content. But that reminds me of something that's really important
to do on your website is that you need to disclose
that you are an affiliate. So on that post at the top,
very clearly, or at the bottom there's full FTC guide lines on this, but you need to say this post
contains affiliate links, by clicking on this we
get a small percentage, this is how our site keeps running or you know my business stays running, it's up to you how you
want to phrase that, but you do need to call that
out so that way people know okay this is what I'm getting into and then you could also have a link to your full affiliate
disclosure statement, you know, which is a separate page where you can really
detail everything out, all the affiliates that you're members of and so on and so forth.
– And that's so great
that openness and honesty and transparency not just for regulations, but for your audience, your
visitors, your customers. They want to know you're
someone they can trust, and when you do that and
you give value to them they're gonna want to
give value back to you. – Yup, so affiliate marketing, super easy, you can get started today,
again it's a way to tap into your audience that
already is coming to you for reviews, products, services.
They love your content
and it's a way that, hey let me help you sort of thing, right? – Absolutely, so comment
below if you think affiliate marketing is
right for your business. While you're there,
smash that like button, subscribe and ring the bell, so you know when the next videos are out. This has been The Journey, signing off..
