How to Start Affiliate Marketing STEP by STEP for Beginners! (Work from Home Series)
– How to start affiliate marketing step-by-step for beginners. By the end of this video you will literally see
why you all wanna be able to utilize this as either
a great way to get started or to increase an
additional stream of income and how it will also help
you save yourself from making a ton of mistakes when you understand these crucial principles. (upbeat music) Now that the whole world is locked down, I asked myself if I were
to start all over again, if I was stuck at home and
quarantined and I was bored and I was in trouble, if I lost my job, if I took a 50% pay cut,
I wanna be able to reveal to you one skill set
that has served me well which is basically affiliate marketing. How do you promote
somebody else's product, it could be a physical product,
it could a digital product it could be a software,
it could be a service, how is it possible to promote
other people's products and get paid commissions in return? Hey, this is Peng Joon here and if this is the first
videos you've ever watched from me, affiliate marketing is something that I
discovered a long time ago when I was selling digital
products online, teaching people how to play this computer
game called World of Warcraft.
Long story short, literally overnight, I made a few hundred dollars and that time that was an insane amount to me. And that was when my eyes
opened up to a whole new world. And today I wanna be able to share with you how do you pick a
market, a niche, an industry. I wanna be showing you how do
you promote these products. I'm gonna walk you through the process, what type of pages you need to set up.
So it's gonna be in depth
and I'm also gonna be showing you some revenue streams. It's one of the many different
products that I promote. It gives me a very passive $50,000 plus in affiliate commissions
every single month, and you're gonna see behind the scenes to how I made that happen
to give you insights on what you need to do in order
to make that happen as well. And rather than telling you what
it is, I think the best way to get started is to dive
straight into it, to walk you through the process of
how affiliate marketing works. So in front of me right now,
this is Amazon Associates, which is basically
Amazon's affiliate program. And basically what Amazon Associates is, is that Amazon as a platform
is willing to pay you money whenever you refer people that
buy stuff on their website. Now, you will see that
Amazon, one of the ways they became one of the top
and biggest physical product platforms out there is
because they literally sell everything, right,
everything under the sun. The way it works, if in
fact, after the whole COVID-19 crisis, Amazon
just slashed and changed a ton of their affiliate commissions.
But you will see that
you can promote anything that's sold inside Amazon and
these are the pay outs right? If it's luxury, beauty
the payout rate is 10%, music 5%, physical books 4%,
Amazon kindle tablets 4%, toys, furniture, Home Improvement 3%. Now one of the biggest
changes was groceries and video games and
healthcare those change to 1% of a huge hit just about a week ago. And the reason is because
with this whole crisis, these things are selling
off the shelf easily anyway. So Amazon doesn't really
require affiliates to promote the products. But I'm here to show
you that there are a lot of different platforms
just like this out there.
I'm gonna walk you through
the different options to start giving you ideas
if you're a total beginner on how this thing actually works. I'm gonna use my whiteboard over here. What this means is there are
these different platforms. These platforms could be
selling physical products, this could be like Amazon
for physical products. These could be platforms
like ClickBank for digital products, this could
be different softwares this could you could promote a service. And I'm gonna be showing
you different markets, you could be promoting supplements, you could promoting all
these different things. What happens is, these
platforms are willing to pay you commission. And what you wanna be
able to do is to drive traffic to these different platforms. Now, this could be from Facebook, this could be from YouTube, this could be from your email list. This could be from Instagram. And whenever that
happens, these platforms, if you send traffic to these platforms, if a sale is made, they
will pay you a commission. Now the commission will largely depend on whether it's a physical product, whether it's a digital
product, how lucrative and what margins that product has.
So in other words, if we were to go back to this initial example of Amazon, you could be promoting an Amazon product and this could be for example, let's say reviewing headphones. So let's say I wanna review
this gamer headphones that is sold on Amazon. What I could be doing is
I could have a very simple YouTube video that says Razor Kraken, -if that's the model- Headphones Review. Right so I'm gonna be talking on YouTube pair of headphones and
how it enhances my gaming experience, maybe utilize
it while while I'm playing my favorite, you know, computer
game that is popular today. And from the YouTube video,
I could have description text that says, if you
wanna get your order of your very own Razor
Headphones, you can get it from Amazon and Amazon
will give me a link. And if they buy, I get a percentage. This example here is how you
would sell Amazon products. Now I'm gonna walk you
through the different markets, different niches, and how
you can start utilizing this first piece here.
So you'll notice that first of all Amazon because it's only that
big and Amazon knows that they've got a ton of
loyal customers anyway. So you'll notice that the percentage and the affiliate
commission's isn't that great. And the reason for that is
because it's a physical product, they have to deal with
warehousing, shipping, production, insurance, all of that. And on top of that they're
already one of the biggest brands in the world. So that's why the commission
rate is pretty much gonna be much lower than
other platforms out there. What if I told you that there's a lot of other platforms out there? So like, first of all, notice one thing with affiliate marketing, why is affiliate marketing a great model? It is because number one,
you don't have to deal with product creation. You already can sell branded products products this isn't some cheap product from China with no brand. You don't have to deal with shipping.
You don't have to do fulfillment,
you don't have to deal with customer support. So the goal here is to start thinking about what kind of products
do you wanna promote, in what market? So these are physical products. This could also be digital products. This would be ClickBank. ClickBank is one of the
largest marketplaces out there for digital products. These would be like intangible products. So utilizing the next example here, you can actually promote
any digital product in any of these categories, right? Arts and entertainment,
betting, business, cooking, E-business, employment, games,
green products, parenting. If, let's say I was an Instagramer, who is into fitness and
I teach other people how to get I don't know
how to build muscle and get six pack abs and
I've got this small Instagram following and I'm thinking
about how to monetize my Instagram following. So what do I do without
creating any of my own product? I can go to a platform like ClickBank and I can go to their health and fitness and you'll see that
their health and fitness, there's addiction, beauty,
dental health, meditation, Men's Health, sleep and
remedies and when I click on it over here, this is
under health and fitness.
So under health and fitness, you will see that there are a lot of products in here. All these different products
are the digital products inside health and fitness. So from diabetes to the keto product and the numbers are
pretty self explanatory. This means that on average, whenever you make a sale,
you get $42 and 43 cents for this keto diet over
here, you get paid $45 whenever a sale is made,
all these different products Organifi, this is a physical product,
one of the first few really successful products
in the physical products sold on on ClickBank. So this means average dollars when you make a sale on
average, you get about $76. And there are many different factors that I look at that you wanna be looking at when you're thinking about promoting another person's product. I'm gonna walk you through
the different factors as well as we go deeper into this, but not all products are created equal and you really wanna be able to think about these different factors.
Okay, let me walk you
through what they are. Now when it comes to thinking about promoting products
and what type of products you wanna be promoting the
way I do it is number one, is this an easy sell? Okay, this the first thing
I'm always thinking about. I'm always thinking about like, who are the people that I'm serving? What are products
they're gonna buy anyway, that requires minimal persuasion. You see, good affiliate
marketing is not about persuading somebody from a no to a yes. Good affiliate marketing
is about thinking, who are people that's already saying yes? So they might as well buy the product that they're gonna buy
anyway, through my link. As I am going through, you know, thinking the people that I wanna serve, these could be the people
who follow me on Instagram who's into like, how to get six pack abs and get their beach body.
That's, that's the first one. What are things they're gonna anyway? So these will be sub- so
probably supplements. These could be workout program. These could be how to
eat right recipes, right different things like that. I'm trying to enter the conversation that is already taking
place in their mind, trying to think like my audience. Okay, that's number one. Number two, needless to
say, does it genuinely help them and add value and
help them get the result that they wanna achieve? This goes without saying. You wanna be able to
promote a quality product. The third thing that I will be thinking about is, is there some
sort of high ticket? And the reason for that is
because when I'm thinking about promoting a product, you'll notice that in the example earlier on, on Amazon, even if I were to promote
a product that you know, gives like 5% commissions, this means that if I were to promote
a product that pays out $100 on Amazon, if I were to get 10%, that means I would get a $10 Commission.
Now that's 10%. You will see that most of the time over here, it's like two to 5%. Well, the good thing
about Amazon is they pay out commissions based on the checkout, but still even if it was,
you know $1,000 checkout or $5 Checkout, you get 50 bucks how However if you promote
something that is high ticket, let's say on ClickBank that's digital, you'll see that a lot of these
different products in here, they could give out
percentages of 75%, 65%, 87%. Now, and it's very typical
for a digital product to be about 50% to about 75%. You'll see it's very, very common 75%. And the reason for that
is because when something is digital there's no real
cost associated to it. This is money that the product owner would not have generated. These are sales that
would not have generated if not for you as the
affiliate helping them generate the sale.
So in many cases, if
it's a digital product, it's a very typical case that they pay out 50% commissions. So if this was $100 product,
you will get paid say $50. So I'm always thinking
about is there some sort of high ticket associated to
it as well as high commissions? Because in order to generate large amounts of affiliate Commission's every
month, you're gonna realize that it's way easier
promoting high ticket products than low ticket products. So I gonna be showing you
more examples as well. We'll come to that in a second, right? Which now brings us to number four. The next thing I'm
thinking about is really, this probably the biggest
one, but is there recurring? Can you actually promote
something that pays you every single month
that as long as a person continues being a member? So to give you an example,
this is ClickFunnels.
Okay ClickFunnels is a software in fact, is a software that I
personally use to help me build my landing pages, to
help me track my numbers and there are many different software's like ClickFunnels and you will see that ClickFunnels themselves
they have an affiliate program, they have a
40% recurring commission to their plans, so $97 and a $297 plan. So that means if a person
as long as they continue being a paid member at
$97 a month you get paid about $38 and 50 cents per month as long as this person continues being a member. Think about how cool that is. And usually software's a lot of them are recurring in nature and
a lot of these different software's they have an affiliate program.
I'm gonna be showing you how I became, you know, I promote ClickFunnels as part of my business model. And I've never really considered myself as an affiliate marketer, but
I take affiliate marketing as part of my business model to generate side income on top of
what I am already doing. So for example, this
would be my ClickFunnels affiliate dashboard, and
you'll notice that they pay 40% commissions, right, recurring. So you'll notice that on the
top left hand side over here, it actually says monthly
recurring revenue, which is basically active customers times the subscription amount.
So every single month ClickFunnels pays me over $50,000 passive income regardless of whether I work
on this business or not. Because most of the
time, whenever a person utilizes a software, the software is good, a person's if their
business, their lead gen, their sales largely
depends on the software, guess what, they're not gonna cancel. So like for me, this is
something that is currently giving me passive about 600,000 in affiliate commissions
every single year. So when you think about that? What if affiliate marketing and if you promote
something that is recurring, what you're really doing
as well is you're building a stream of income,
which is really an asset, like this account over here. The way I think about
this is, this is literally a $6 million asset that gives 60,000 in affiliate income every single month. So what does this mean for
you back to this point, right? If you wanna promote something that has got long term sustainability that's truly passive, this over here is a huge huge factor, right? Is it recurring in nature? And you'll see that some
products like membership sites has recurring, some products like software has recurring, supplements
there are a lot of different supplements where every single month they ship the supplements to the customer and they would pay you a commission whenever their subscription
is still active.
So these are just very common things that has got recurring embedded into it and something that you
definitely wanna think about when it comes to promoting. Another question that you
might be thinking about is well Peng Joon what
if I'm not necessarily promoting like physical or digital? What is a service? What if I'm a service based industry? What if I'm a travel blogger, and I wanna talk about
travel from a blogger or from about lifestyle? What if I'm up in the financial service? Look, whether it's credit
repair, credit cards, whether it's loans, whether it's travel guess what, they all have
an affiliate program.
And all you need to do is literally type in travel affiliate program. So let's say I am thinking
about a certain market, all you need to do is type in your niche with the word affiliate program. So that's all I'm doing right now I'm typing in travel affiliate program, I'm going into doing my due diligence, and I wanna see like, what
the commission structure is. So for example, booking.com one of the biggest travel sites out there, you'll see that the
lowest you can get is 25%. But if you refer 501
bookings, you get 40%, right. TripAdvisor commission structure, right. So all these are probably
some of you might even have utilized before. Agoda has got a tiered commission, right? So same thing here with under 50 referrals get 35% referring over
1000 gets you the highest you have 60%. So notice that we all know that well for now, because of the whole virus thing. You know, cruises are
pretty much gonna be dead in the next one or two years but start thinking about like all
these different things. Let's say you are a Forex trader you wanna teach people Forex.
So same thing here type
in Forex affiliate program and you will see that there's ton of them. You just wanna be able
to do your due diligence best forex affiliate program of 2020 right and start seeing. So these are different Forex
platforms now I have no idea, I'm not a Forex trader, I don't know if these platforms are legit. But as I'm scrolling
down here, you can see like this platform gives up to $700. CPA stands for cost per acquisition. So if if you can get somebody to sign up for this platform, they pay you 700 bucks.
So this is a financial market. So financial markets are
usually a lot more lucrative. So you'll see that these are the payouts. You have like $1,200. eToro happen to see
their ads all the time. So start thinking about let's
say if you're in a market of credit repair, right, credit
repair affiliate program, so this is where you start scouting and start thinking about what offer do you wanna promote
based on the different criteria that we talked about? What are they? Ask yourself is it an easy sell? Does it genuinely help your audience? Does it give them value? Are you able to get
high ticket commissions from it based on the percentage? Does it have recurring? 'Cause if it lends itself and recurring, that is how you can build a passive income Look, I have literally promoted
products from 10 years ago.
And some of these
products are still generating me a commission till today
because of the recurring payment because of this product promotion that I did about a decade ago. So this is how you
start thinking about it. Now then I want to move
on to the strategy. What type of pages do you need to create? Because let's face it, so
right up to this point, we have identified okay, these
are the different platforms. This is how affiliate marketing works. These are different factors that you wanna be thinking about. Let's then talk about
as a total beginner now, like how do you start
promoting these products? So the way you start
promoting these products is to add this additional layer
that I talked about earlier. Now that you have determined the offer, so the offer that you wanna promote, again, these could be on
different platforms, right? This could be Amazon,
this could be ClickBank, this could be Agoda, this could be a software
like ClickFunnels, whatever offer you wanna sell. So before you promote the offer, here's how it should begin.
And this is something that
is a mistake many affiliate marketers do, especially if they're new, which is basically promoting
straight to the offer. Which is what I see a lot of people do. So for example, what I see a lot of people do is they put up a YouTube video and on the YouTube video, they send people straight to whatever the
offer on the platform is, to the Amazon offer,
to the ClickBank offer, to the software. And the problem with
that is if you're doing that you're not really
building a business. That's just arbitrage. And the truth is, you never
know if that offer changes. That's number one. Amazon has changed their pay
out commissions multiple times you wanna be in control of your business. And if you're not building a list, you're not building a business.
So step number one, you
need to build a page that helps you build a list. Now in marketing, this is either known as an opt in page or a squeeze page. So what is this? This is a simple, simple page that gets people to enter
their name and email address when they land on this page
rather than sending people and I'll show you how to build these pages really, really easily in a second. So rather than promoting
straight to this product, right now, what you wanna
do is you wanna drive traffic to this page here first. Now, how do you drive traffic? Now I've got a lot of different
traffic videos on my channel by now but this could be a Facebook ad. This could be a YouTube
video where I'm talking about this product or giving them value where there's a very soft
call to action that says hey, if you enjoyed this
video, and if you're interested in this part that I'm talking about, you can actually get this
product directly from Amazon.
The details are in the link below, right? That could be from YouTube. It could be in my Instagram swipe up so I could be creating like
an Instagram story that says, hey guys, right now, you'll notice that I've been using
this headphones a lot. And if you wanna utilize
the same headphones, all you need to do is swipe
up on Instagram right now. And it will take you straight
to Amazon to get this or whatever this could be
the product on ClickBank, this could be the software, right? It could be Instagram, it could be email. So understand that all these,
are just different platforms based on where you think
your audience is hanging out, you're gonna create content or run ads to meet them at where they're at. And again, that is a
totally different topic for another day. Okay, you can watch all my other videos.
If you haven't watched it
yet, make sure you binge watch my entire traffic series. There's 10 full videos on 10
different traffic strategies that you could be utilizing. So I'll focus this on
affiliate marketing for now. We'll leave the links
to that entire playlist in description box below. Now you're sending traffic to this list. And now because you are
building a list first from this list because now
it is traffic that you own, this is yours this list belongs to you, you can be promoting anything you want. That is when you can
promote the affiliate offer. Okay, now this affiliate offer, this could be the physical product, this could be the digital product, this could be the service,
this could be the software, now you are in control, and
you can be marketing them anything it could be your
own product in future.
And then once you promote
the affiliate offer, that's when you can continue building a relationship with them. And as long as you give them more value and you continue building a relationship, that is when you can sell them more stuff. And that is when you can sell
them another affiliate product because now this thing belongs to you. Okay, so I wanna talk about
this portion over here because this is literally
the the most important piece. Okay, how do you build
this list to really promote any affiliate offer. So let me show you an example. We talked about ClickFunnels earlier. Inside ClickFunnels, it
is basically a software and if you wanna get
started with ClickFunnels I'll leave that link below
this description box. Well to show you how simple it is for you to build your own pages. But let's take a look at
these simple templates.
And by the way, I'm also gonna be gifting you these templates that
you can utilize yourself so that you can start building
up these pages to promote your own affiliate offer. So let's say you wanna promote this. Let me just take a random example. Okay, so let's say my first
market was catering to gamers. Okay, so let's say mobile
gaming is huge right now. And I wanna be able to promote a keyboard let me utilize this as a prop.
A keyboard for mobile gamers. So let's say this a
keyboard I saw it on Amazon that could be plugged into
a mobile phone wirelessly, we'll not plug into but
hooked up wirelessly. And a person could play like Call of Duty on the keyboard or
whatever is hot right now. So let's say in order
to sell this keyboard, I wanna be able to send
traffic to my list first. Okay, so what would I do? This is called the opt in page, right? This is part here that we talked about. So in order to sell a keyboard, I wanna think about how
can I give them something that will enable me to promote
this keyboard later on? Inside ClickFunnels, which
I'll send you the template for this as well can get
started really easily. So I could say discover how mobile gamers get an unfair advantage using this one, simple one simple process.
Using this one simple trick, using this one simple hack, using one of these simple technique. Okay, I think I like the word hack, okay? Because that's what gamers
like to use a lot, okay? How mobile gamers get an unfair advantage using this one simple hack. You'll be surprised at how
effective this process is. Enter your name and
email below the funnel. So maybe over here, this
could be the picture of, you know, a popular game
or it could be me playing computer game, what would that be for you? So ask yourself a good hook that I normally like to
use to build my list.
Okay, remember we have this
step over here is to think about the thing that I wanna sell. If that is the end result,
how can I give value first, so that I can give them
something it could be a free training, a free blueprint,
a free cheat sheet, a free template, a free
spreadsheet, a free Mind Map, a free download, a free template. So let's say I wanted to
sell the green supplement. If I wanted to sell green
supplement, it would be discover how I could fit into my old jeans again without starving myself, right. So I'll just change this over here, right discover how I managed
to fit into my old jeans again without starving myself. So notice what I'm doing. This is a very simple
copywriting technique, which is how to generate
result that they want without why which is the
thing that they hate, it could be in a specific timeframe.
Okay, so how to x without
y, or it could be also how to x in timeframe without
doing the thing that they hate. Okay, so this is a very,
very good cookie cutter hook that you wanna start
thinking about and to build this page to start driving
traffic to this page instead. So if let's say I wanted to
promote that forex platform, so it would be like, discover
how to generate consistent forex returns without
understanding complicated math. Enter your name and email below
to unlock this free training to unlock this free blueprint. If let's say I wanted
to promote a product on, let's say, on how to get this flat belly. Okay, let's say, I know
that that's the market I wanna serve. So what would I do? It would be how to get the body of your dreams without giving
up your favorite foods. And of course, I would
just change this image, you put an image of a free
template, a free book, a free swipe file of free,
something that makes it visual.
And then you could say
what you're gonna learn. Okay, so this template, I'm gonna literally pass it to you. So that all you need to
do is just click around, you'll see it's super simple. It's what you see is what you
get, there's no programming. If you wanna have this two templates, I'm gonna send you two
templates as a gift right below this YouTube description. So you can use any of these templates. I'll give you a few. Pick the designs that you
like, but most importantly, notice what I'm doing here.
These template is very
simple landing pages to help you start building a list. And this is how you start
building lists strategically This is what I did in order to promote other people's products. But I don't just send traffic
to other people's products, I always send people and
traffic to my own landing page first, because when I built this list, this would be a list
that follows me for life. Does that make sense? So I'll send you a few different examples. This entire template will be
inside your account as well. So that all you need to do is change the graphics if you choose to. But the entire architecture
infrastructure of the funnel in order to help you
build a list is there. So this is how you start
getting into the affiliate game. And I think this is a good
place to actually end this. I hope that from this
video, you'll be able to see that big picture strategy when it comes to affiliate marketing. So what do you need to do to get started really to make this actionable? Don't let this be yet another
one of those many videos that you watch got,
you know, great insight but get absolutely nothing.
Here's what you need to do. Start off by understanding
how to use ClickFunnels. I talk a lot about that in
my other videos as well. But go ahead and claim
your free trial account below as well as the
templates that have given you. Number two, start thinking
about what marketplace, what product could be a physical
product, digital product, it could be a software
that you wanna promote. And then based upon that
start building your list and when you start building your list or the landing page, you
start building your list after that sending traffic
into that landing page. If you want to discover
how to take your traffic strategies to a whole new
level make sure you watch my other playlist on traffic generation. But as always, if you
found value let me know in the comments below what
is your biggest takeaway and as always smash the like button, and this helps the
channel out a little bit and hit on subscribe for
more videos like this one. This is Peng Joon signing out and I'll see you in the next video..
