Affiliate Marketing: Maximize Income with ClickBank and AdWords
– Hey everyone it's Neil
Patel here for another Q and A Thursday video, I'm
here with Adam from Viewership. – Hello everyone. – And this week's question is. – This one is from Atul,
thank you so much for, and I'm sorry if I'm
mispronouncing your name, but thank you for the comment,
this is a very simple one how do you promote ClickBank
products on AdWords? – So in general, whether you, ClickBank, for those of you who don't
know is an affiliate network. They have products like
eBooks and things like that that they sell on ClickBank
or companies offer, and then affiliates go and
they promote these offers and then they get paid every
time they drive a sale. Here's the thing though. It's really hard to go use Google AdWords and drive them to a ClickBank page and generate a sale, it
doesn't work too well.
It doesn't matter what offer you have, there's legitimate offers
on ClickBank and shady ones. Shady ones being like hum,
people are gonna like, lose 20 pounds in two days, right? Like people will make false claims. – Get a girlfriend in three,
you know, three hours. – Yeah, get a girlfriend in three hours, oh yeah you live in Alaska, no worries, even though no one lives two
hours away from you right? But like we'll figure it out, like, there's just a lot of
hocus pocus on ClickBank and most of these affiliate networks. There are legitimate ones like, if you go to conferences
like Affiliate World you'll find like legitimate offers.
But nonetheless, if you
wanna promote these offers whether they're good or they're bad, there's one tactic that you need to do. It's called a trip wire. What a trip wire is is,
you're getting someone to buy something that's so amazing, it's such an irresistible
offer they can't say no. So for example, this is a marketing video, you know my background's in marketing. If I tell you I'm gonna give
you this marketing software that'll help increase
your traffic automatically by running AB tests on
your SEO and increase your Google rankings
for all your tattle tags and all this stuff, for
only $7, what would you say? One time fee. – Yup. – That's such a irresistible offer, the conversion rate is through the roof. That's a trip wire, it's
like something really cheap and affordable, like
you know how Mcdonalds has those deals on certain
days like, come in here, we'll give you a Big Mac for 99 cents, I haven't been to Mcdonalds in ages but, they must be running
offers, or a lot of Mexican fast food places do Taco Tuesdays,
and they're so affordable when it comes to tacos, but you do this, what you'll find is people buy.
And then if you're at
Mcdonalds and they give you the Big Mac they always ask you. – Fries, you want the Coke, yeah. – You wanna supersize
that meal and all that that's called upsells. So you wanna get someone
into your trip wire first, which suppose, yes and
it has to be relevant to whatever product you're
selling through ClickBank or whatever affiliate
network and that will be your upsell upon checkout,
so you get someone to buy your product and
then right then and there you wanna push 'em to ClickBank, on ClickBank they have
their own landing pages so you gotta push 'em to
ClickBank and you wanna get them to buy right then and there.
Google's getting strict in which, once they get to your site,
they're check your whole funnel because they don't want you
to promote shitty authors 'cause it makes them
look bad 'cause it gives users a bad experience for using Google, but in general I haven't
found Google to go as far as go all the way to checkout
after they buy a product it's very rare, so you could
just send them directly to the ClickBank product,
plus, they converted and if they don't buy, you
have their email address, because they bought the
tripwire offer for you and not all of them
will buy the other offer the more expensive one but
you should get a take rate of like 20, 30 plus percent,
you wanna take all the people who didn't convert from the
tripwire to the core offer, the core offer being your, quote on quote, major ClickBank offer or
whatever, the more expensive one, take the emails, you
drip all of those people, and you sell 'em over email.
And you look at that
ClickBank page that sells 'em, whatever pitch they did,
'cause sometimes they'll do an emotional pitch, like
oh what would this do to your life and how
would it make you feel, if that's the case and they didn't convert then you wanna do a
logical pitch over email to try to get people to convert. If the ClickBank page is
logical using stats and data to make the sale, and
someone doesn't convert, then your email pitch should be emotional, it should be the opposite,
that's how you generate the most amount of sales and use AdWords to make sales from affiliate products. – And also if the tripwire
pays for the traffic, in some way, shape or form or helps offset the cost of traffic,
then you're getting all these free leads, right? So if you're, I mean
$7 is tough but if it's a little bit higher tripwire or you know, you can have some upsells,
if you can get free email addresses on a consistent
basis through paid traffic that's how you build a real business.
– And how many products do you
have for your dating company? – Like nine. – Nine. Here's the thing, once
you have one product, and you sell 'em on something and they buy it'S easier to use that buyer list and get them to buy more products. So if you're on ClickBank and you find a health and fitness
product that you like, and you create your own tripwire in health and fitness, you sell it, you then sell another ClickBank product and then you keep selling more
and more ClickBank products to that same exact user,
that's how you make the most amount of money
from the paid traffic. Heck, even the people who don't buy, you can capture emails upon
exit using an exit popup and then pitch them on a
lot of products, you know, over time. And that's how you maximize your income from that paid traffic. That's it, thank you for
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